“Is it an imported car? It’s an electric car?” Volvo ‘this car’ in the late 4,000s, pre-orders begin

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The EX30 powertrain introduced in Korea this time is an ‘extended range (long range)’ specification equipped with a 69kWh lithium-ion battery. By combining this with a 200kW motor with improved energy efficiency, it can achieve a maximum output of 268 horsepower.

Volvo EX30, pre-order begins

EX30 Volvo SUV EX30 pre-order EX30 design EX30 performance EX30 price imported car electric car

Domestic pre-orders for Volvo ‘EX30’ have begun. This car is a 5-seater pure electric SUV that embodies Volvo’s brand vision for the transition to a premium pure electric vehicle brand by 2030. At the time of its first unveiling, a senior official described this car as ‘containing innovative elements in all areas, including design, interior, safety technology, and convenience features.’

Meanwhile, performance and design may be important, but what drew attention to this car in Korea was its price. Regarding the domestic launch of the EX30, Volvo announced an unprecedented price range starting at 40 million won to ensure 100% subsidies to popularize electric vehicles. Was the price actually set as expected? If it was possible, what would be the specifications? Let’s take a look together.

400km vs EX30 in Korea?

EX30 Volvo SUV EX30 pre-order EX30 design EX30 performance EX30 price imported car electric car

The maximum driving range on a single charge is 475km according to European certification. The industry estimates that it can drive up to 370 to 390 km, considering domestic certification standards. The exact domestic mileage will be revealed once the Ministry of Environment certification is completed. In addition, the charging method supports direct current (DC) charging of up to 153 kW, which can charge the battery from 10% to 80% of capacity in about 26 minutes.

EX30 reflects the latest design

EX30 Volvo SUV EX30 pre-order EX30 design EX30 performance EX30 price imported car electric car

The exterior of the EX30, like other Volvo lineups, was based on the Scandinavian design of ‘honest design with functionality’ pursued by the company. The front grill has a closed design to indicate that this is an electric vehicle, and the color is the same as the body color for unity.

In addition, the newly designed ‘Thor’s Hammer’ LED headlights, low hood, wide fender, and air intake integrated into the outside of the bumper create a powerful image and improve aerodynamics.

EX30 Volvo SUV EX30 pre-order EX30 design EX30 performance EX30 price imported car electric car

Volvo said that the rear part of this car captures the appearance of a modern electric car that it will introduce in the future. If you look at it, the tail lamp looks like a battery level indicator, showing that a lot of attention was paid to the details.

EX30 with attention to space utilization

EX30 Volvo SUV EX30 pre-order EX30 design EX30 performance EX30 price imported car electric car

The interior of the Volvo EX30 emphasizes the experience of being integrated with the car through a centralized theme and innovative spatial design. In particular, the center console with a slide system can be used as a cup holder or store small items when necessary. In addition, you can place bags or large items in the sliding storage space under the center console.

Meanwhile, the infotainment system adopted a 12.3-inch vertical display so that functions can be simply used through one screen. According to official data, you can intuitively check navigation and entertainment, climate control, charging and other settings on the display.

‘This’ that comes with Volvo, what about the EX30?

EX30 Volvo SUV EX30 pre-order EX30 design EX30 performance EX30 price imported car electric car

Although awareness has decreased compared to before, there is still something that comes with Volvo. It is ‘safety’. Although this car was released at a low price, we can only have high expectations because of the brand image. Is it well-equipped?

The EX30 is equipped with a cutting-edge safety system that integrates the know-how accumulated by Volvo, as well as new safety functions. In particular, Volvo’s standard safety technology, newly named ‘Safe Space Technology’, includes:

▶ Driver monitoring alarm system
: Monitor the driver’s movements with the IR sensor mounted on the top of the steering wheel
▶ Next-generation park pilot assist
: A function that allows the driver to park simply by manipulating the 3D interface screen
▶ Door open alarm
: A function that warns of the approach of bicycles, motorcycles, kickboards, etc. approaching from the front or rear of the vehicle with visual and auditory signals when opening the door from the inside to prevent door-opening accidents.

EX30 Volvo SUV EX30 pre-order EX30 design EX30 performance EX30 price imported car electric car

This was applied. In addition, Pilot Assist, which assists safe driving by maintaining the distance from the vehicle in front and maintaining the lane, automatic braking technology at intersections, road departure mitigation, collision avoidance with vehicles approaching the opposite lane. Low-speed automatic braking that supports automatic braking when a risk of collision is detected when reversing. Flagship-level advanced safety specifications are provided as standard.

A word from the editor

EX30 Volvo SUV EX30 pre-order EX30 design EX30 performance EX30 price imported car electric car

There are two trims of the EX30 released in Korea: ‘Core’ and ‘Ultra’. Each trim includes some exterior design and interior options such as two-tone body colour and wheel size, and some convenience features such as electric front seats and driver’s seat memory function, park pilot assist, 360-degree camera, and Harman-Kardon premium sound system. There is a difference.

The most important point, the price, was set within the originally announced range. According to official data, the starting sales price of EX30 is 49.45 million won and 55.16 million won, respectively. In the case of subsidies, government subsidies will be announced at a later date. For reference, local government subsidies are scheduled to come out after government subsidies are released. Industry experts believe that if you add 100% government subsidies and local government subsidies, you can aim for even the low to mid 4,000 range. Is it really possible to get the Volvo EX30, which comes at a surprising price point for an imported electric car, at 100%? Attention is being paid.

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