Global Dominance: Exploring the Brand That Offers the Most Models Worldwide


The future is generally bright and full of good things. That’s why the plans we see in automakers’ imaginative PowerPoint presentations include positive scenarios and ambitious goals. This is more or less the case for ambitious electrification projects. Almost all current automotive groups aim to go green or climate-friendly with the cars they produce in the next 10 to 15 years.

According to these plans, we will see many electric cars on the roads in the coming years. Some automakers are aiming for full electrification in response to growing competition from China and its major global projects. Others are aiming for electric vehicles because they have no choice, based on government regulations and plans.

Geely at the top of the world market

Who is progressing in this global race for ecology? If You’re here And BYD are clearly in the lead in terms of sales volume. Their historical competitors from Europe, the United States, Korea, Japan, India, and even Vietnam are trying to catch up in terms of supply.

Tesla might be the exception. Its current range is ageing and particularly limited, with only four different models available: sedans Model 3 Model Sand SUVs Model Y And Model X. As the public continues to await the introduction of Cybertruck, today’s reality is that Tesla is one of the automakers with the smallest range of electric products.

Infographic numbers 104_001_it

The number of models produced by the world’s largest automobile groups

In fact, the American manufacturer is not even in the top 20 manufacturers with the widest range of electric vehicles.

Geely, one of the largest Chinese automobile groups, is leading the global competition for the greatest number of electric models available from November 2023. This automaker, owns Volvo Geely, Lynk & Co, Lotus Livan, Proton, Polestar Radar, Jidu, Farizon, Geometry and currently offers 25 electric vehicles different in the world.

These include 12 SUVs, 3 MPVs, 7 sedans, 1 city car, 1 hatchback and 1 sports car. The SEA (Sustainable Experience Architecture) platform is the basis of at least 14 of these models. Geely is certainly an example of commitment to future projects.

Stellantis ahead of Volkswagen

The other interesting fact that emerges from this analysis is that Stellantis ahead of the Volkswagen group in terms of supply. Currently, 20 different electric models are available from the first, compared to 19 from the second. The Italian-French-American manufacturer is trying to catch up by introducing more vehicles to a broader consumer base. However, Stellantis’ offering remains essentially focused on Europe and lacks global appeal: at least 16 of these models are designed for the European consumer.

Infographic on numbers 104_002_it

Brands within the world’s largest automotive groups. The chart only shows brands that currently offer electric cars (hence the absence of Alfa Romeo).

On the other hand, the German manufacturer highlights its sub-brands ID and e-tron with a more global approach. The brand Volkswagen offers six different electric models, three of which are available in Europe, China, and the United States. The seven models of Audi include five models available worldwide.

China ahead of Europe

Behind them, we find the Chinese brand SAIC with 16 models, many of which are already available in Europe and emerging markets. General Motors also has 16 models, many of which have yet to be introduced to the markets. Chinese manufacturers Dongfeng And BYD take 6th and 7th places with 15 and 14 models respectively. To finish, Mercedes And BMW as well as the Korean group Hyundai-Kia have 11 models each.

Others, like Renault all Japanese manufacturers, Ford Tata and Mahindra, are still far from bringing their brilliant PowerPoint presentations to fruition.

The author of the article, Felipe Munoz, is an automotive industry specialist at JATO Dynamics.

Also Read


Ads - Before Footer